Powering the probability of product success

CUSTOMER DISCOVERY

PRODUCT DESIGN

PRODUCT VALIDATION

Will your customer love your new product idea?

Answer 5 simple questions to get your Greenlight Score and what you should do next

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Greenlight Idea Lab accelerates your product success by

Driving customer adoption with solutions they prefer over competitors

Reducing design and development time dramatically

Uncovering opportunities for innovation, improvement, and differentiation

Services

Focus on your customers’ critical pain points to ensure your products solve the problems that matter most.

Benefits

Customer discovery focuses on understanding your target audience - their needs, motivations, barriers to adoption, and pain points. Customer discovery is the fuel to start designing innovative products.

Knowing customer pains helps build products that address urgent problems, ensuring market appeal and differentiation. By focusing on the most severe pains, you exponentially increase the chances of developing a solution that achieves product-market fit.

Outcomes

Validate the most significant customer pains among your target audience
Uncover insights into the underlying drivers of customer pain
Identify new customer pains and motivators that inspire product innovation

Methods

In-depth interviews, ethnographic (field) research, voice of customer, surveys, and jobs-to-be done interviews, customer journey mapping

score card for customer pain points with various scales

Preview of our customer pain points scorecard

Confirm your solution provides a superior user experience, and your solution is the top choice in the market.

Benefits

Early solution testing ensures your product exceeds customers expectations and greatly increases the probability of achieving product-market fit. By validating desirability and user experience, you can proceed with confidence that your product will generate significant market demand.

Outcomes

Design and refine the solution based on customer feedback
Validate that the solution delivers on the value proposition and provides an exceptional user experience
Identify opportunities to innovate your solution to expand market share and increase loyalty

Methods

Usability testing, information architecture, high-fidelity prototyping, visual/UI design, surveys, live site experimentation

scorecard with various progress bars with different criteria and numbers

Preview of our product solutions scorecard

Bringing your ideas to life through design, ensuring the concept delivers value and deeply resonates with your target customer.

Benefits

Designing and validating the value proposition gives you confidence that your product idea is relevant and exciting to your customers. This increases the likelihood of market success by aligning the solution with what truly matters to your target audience.

Outcomes

Design and refine value propositions in the form of storyboards and landing pages
Validate the strongest value proposition for your target audience
Identify potential new value propositions that drive product innovation

Methods

Design thinking, design sketching, co-creation, low-fidelity prototyping, surveys, in-depth interviews

Preview of our value propositions scorecard

Research Operations

Greenlight Idea Lab now offers Research Operations to streamline your user and customer research. We specialize in sourcing hard-to-find participants across industries, markets, roles, and unique demographics, ensuring you connect with the right voices. Our research operations services also handle such as recruiting talent, onboarding, and playbooks, so your team can focus on uncovering insights and designing exceptional experiences.

Training and Workshops

Equip your team with the skills and knowledge to excel in UX research, design, and strategy. Our training and workshops provide hands-on learning experiences tailored to your organization's needs, covering topics such as usability testing, customer discovery and insights, and product innovation. Led by industry experts, these sessions help your team build confidence, apply best practices, and make more informed design decisions.

Staff Augmentation

Need additional UX expertise to scale your team? Our staff augmentation services provide highly skilled professionals in UX research, design, and strategy, including prototyping, visual design, information architecture, and both qualitative and quantitative research methods. Whether you need short-term support or long-term collaboration, our experts integrate seamlessly into your team, helping you accelerate projects and drive better user experiences.

How we're different

Product Desirability

We are hyper-focused on refining and validating product desirability for your target audience.

Validation

Using our unique set of scorecards, we validate customer pain points, value propositions, and solutions.

Speed

We are a lean team, focused on achieving product validation within an aggressive timeline.

Global Team

Our team is global, enabling us to support clients and research across the world.

Partners

We work alongside your team, within your process, to improve and validate product desirability.

Expertise

Proven excellence

The Greenlight Idea Lab team are Mach49 alumni - a venture building agency based in Silicon Valley. Following our tenure at Mach49, we developed the most rigorous methodology in the innovation space to improve and measure product desirability.

Client experience

The Greenlight Idea Lab team has supported more than 100 clients, across industry, client size, region, and product type. We specialize in partnering with product, innovation, UX, and marketing teams.

measuring the user experience book cover

We are at the forefront of product-market fit research and user experience design. Dr. Bill Albert, Founder and Principal, authored the first book on user experience measurement, pioneering the quantitative movement in UX. He has also published and presented extensively on the topic over the past two decades.

Thought leadership

A dedicated team of experts

Our diverse team of designers, researchers, and product strategists bring a wealth of client experience helping global companies bring new products to market.