Adam Marguiles

Adam Margulies is a senior UX researcher and designer with over seven years of experience in B2B and B2C innovation. At Greenlight Idea Lab, he specializes in uncovering user insights and creating intuitive, data-driven solutions that align user needs with business goals. Adam has worked with Global 1000 companies to launch ventures that solve complex challenges and collaborated on designing interactive museum exhibits that captivate and educate audiences. With expertise in user research, usability testing, and prototyping, Adam brings empathy, storytelling, and a dash of humor to every project—because even data loves a good punchline. Outside of work, you can find Adam enjoying a good cup of coffee or out on a walk with his dog, brainstorming his next big idea.