Expertise
Proven excellence
The Greenlight Idea Lab team are Mach49 alumni - a venture building agency based in Silicon Valley. Following our tenure at Mach49, we developed the most rigorous methodology in the innovation space to improve and measure product desirability.
Client experience
The Greenlight Idea Lab team has supported more than 100 clients, across industry, client size, region, and product type. We specialize in partnering with product, innovation, UX, and marketing teams.
We are at the forefront of product-market fit research and user experience design. Dr. Bill Albert, Founder and Principal, authored the first book on user experience measurement, pioneering the quantitative movement in UX. He has also published and presented extensively on the topic over the past two decades.